PR professionals place more than 65% of all stories you see in the media

At PR in a Box, we realized that the industry of public relations has long held too many secrets. Very few people even understand how public relations can benefit their business. Those that have some experience with it, often view it as a high-priced, unnecessary service that only large-scale, profitable companies can use. Some people have had bad experiences with the inflated prices of PR firms that spent too much time strategizing, and not enough time delivering results.

The truth of it is: Anyone can do public relations if they take the time to learn a few tricks, practice some writing, and familiarize themselves with basic industry rules. Public relations can and will provide success for your business faster than any other part of your business model - BUT you need strong deliverables in order to achieve measurable results. Public relations DOES translate into sales. It translates into more traffic to your website, more customers in your door, and greater profit margins. It IS hard to measure, but it's not impossible, and it's well worth the effort.

The difference between marketing and public relations is simple. Marketing involves ongoing financial output with initial results, while PR involves an initial financial output, with ongoing results. A front page story in the business section of your community paper will pay for an investment in our Guerilla PR Module ($99). What happens when you land another story using the same release in your local daily paper? It can be measured in what we call 'Ad Value Equivalency', or AVE. If you were to buy advertising in a local print publication, or on television, what would it cost you? And would it be as credible as a third-party endorsement from an objective reporter? This is where you start to see the immense value available from a well-researched, strategic public relations plan.

With PR in a Box, we define buzzwords for you and help you realize incredible results in local and even national media outlets. In this package, there are 10 simple Modules that combine to create a comprehensive, effective and simple public relations plan. Each of these Modules is important, but can be purchased separately. They are designed to work in a customized manner - with YOUR business in mind. Separately, the Modules are $99. For the whole package, you're paying $499 and receiving immediate access to a premium public relations toolkit. These Modules provide tips, templates, case studies and simplified instruction that will help you attract media, build your brand, grow your business, protect your image and continuously contribute to your bottom line.