Guerilla PR is the Module EVERY BUSINESS OWNER should invest in. It's filled with the fundamentals of PR and gives you the best tools to attract media attention again and again. It answers questions like, "What's newsworthy?", "What angles will work for my business?" and "How do I pitch stories to the media effectively?". It examines how to properly write a news release and provides templates for a new business announcement, an anniversary announcement, and an event announcement. It tells you how to target a media outlet, and what you should say when you pick up the phone and call a reporter. You'll get examples of newsletters, feature articles and e-mail pitches. You are walked through the PR pitching process from A to Z, and it really is PR made easy.

"The techniques used by PR in a Box creator Melissa McAfee for PR pitching are very effective. These techniques landed several feature stories about 1-800-GOT-JUNK? in the Associated Press, Florida Today and The Vancouver Sun using well-targeted e-mails and follow-up phone calls." Cameron Herold, Chief Operating Officer
1-800-GOT-JUNK?

If you're looking for a full service public relations firm, we can be reached at MJM Communications.