CSR (Corporate Social Responsibility) is a buzzword that's starting to catch on in corporate circles. This Module is a very important part of your PR strategy. It provides you with tips on measuring your contribution efforts, how you can get involved in your community, and how to leverage the most media exposure from your CSR efforts. It gives you basic breakdowns on investment vs. return and provides a PR charity case-study that brought Kool-Aid a 23% increase in sales within one year.
"In seeking organizational support for a multifaceted province-wide tour of BC communities, service clubs and local media outlets, we found PR in a Box creator Melissa McAfee to be a highly proficient and effective event coordinator. MJM Communications has a proven ability to deliver on client expectations."
Brian Battison, Public Affairs Director
Mining Association of BC
If you're looking for a full service public relations firm, we can be reached at MJM Communications.