Nothing will kill your business faster than a crisis. This Module is your business insurance against a crisis that can cripple your business overnight. It provides you with well-researched PR tips for recognizing a crisis, averting a crisis, and handling a crisis. You'll learn how to develop a Policy or a Plan that your employees can reference in the event of an emergency. It gives you pro-active tools and templates and a step-by-step procedure you can employ when reporters start banging on your door. It includes a massive case-study of the Exxon Valdez disaster, and clearly defines media 'Do's and Don'ts' in the event of an emergency.

"PR in a Box creator Melissa McAfee has developed Crisis Communications strategies and Media Training programs that have proven invaluable for our organization. In today's world, when information is more widely available than ever before and media can bring stories to the public in a matter of minutes, it's crucial to understand how to deal with questions, facts, rumours and statements." Michael Suedfeld, Communications Manager
Fraser Region Aboriginal Planning Committee

If you're looking for a full service public relations firm, we can be reached at MJM Communications.