This Module gives you tools for measuring the effectiveness of your PR strategy. It provides workable methods for measuring the dollar value of each and every media story you land. It answers questions like, "How can I find out if my customers are the result of my PR efforts?" and "Does PR really work?". It includes a sample of an effective customer survey, and gives you hints for measuring the amount of traffic you're getting on your website. Your public image and the amount of brand-recognition you've built needs to be measured. This Module will show you how a successful PR strategy can dramatically impact your bottom line.

If you're looking for a full service public relations firm, we can be reached at MJM Communications.